India Yamaha Motor Pvt. Ltd. has launched the Moto GP limited Edition of YZF- R15 Version 3.0 and Yamaha FZS-FI at the price of INR 1,30,000 and 87,042 respectively.
‘The Call of the Blue’ is an in-house developed new brand campaign in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’. This initiative will comprise of the entire spectrum of Yamaha’s business in India and will be graphically represented with ‘Yamaha Racing Blue’ color in the background. The campaign will also offer multiple engagement platforms with an aim to intensely involve every Yamaha owner of India with the brand’s core identity, thus propagating the brand’s thrill and excitement.
There are no significant changes in the Moto GP edition of the new Yamaha R15 Version 3.0 apart from the Moto GP livery. The bike is powered by a 154.9cc, single-cylinder, 4-stroke, liquid-cooled, SOHC engine which now produces a max power of 19.30PS @ 10,000rpm which is 2.5 PS more than the previous version, and peak torque of 15Nm comes @ 8,500rpm mated to a 6-speed gearbox. Similarly, the new FZS-FI also features the new color theme and no major updates have been done to the engine or chassis.
On the occasion, Chairman of Yamaha Motor India Group of companies, Mr. Motofumi Shitara said, “Yamaha’s global corporate mission should be expressively achieved through all of its products or related experiences. Being a #CustomerFirst brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of “The Call of the Blue” should convey Yamaha customers or any customer of two-wheelers about the brand’s commitment to providing highly advanced technology as well as treasuring style through its two-wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness.”
The introduction of the all-new YZF-R15 Version 3.0 Moto GP Limited Edition in ‘Yamaha Racing Blue’ color gets Yamaha Moto GP branding on the fairing, tank and side panels that outlines its R-DNA pedigree. Retaining the same mechanical features of YZF-R15 Version 3.0, the YZF-R15 Version 3.0 Moto GP limited edition priced at Rs. 1,30,000/- (Ex-Showroom Delhi) will have to be booked online through www.yamahar15v3motogpedition.com.
While Blue Core Technology enabled FZS-FI (149 CC) has got two new colors with the rear disc – “MATTGREEN” and “DARKNIGHT” priced at Rs. 87,042/- (Ex-Showroom Delhi), the delivery of the newly launched Cygnus Ray ZR Street Rally edition has already begun at the Yamaha authorized dealerships.
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