The XUV300 has been creating rips and tides in the compact SUV segment even before it was launched. It got off to a great start by garnering about 4000 bookings before it was launched and it went up to 13000 in its first month. The XUV300 is on a rampage and it looks nothing can stop it soon.
Reason? April 2019 sales charts. The XUV300 pounced on the Tata Nexon and it is a kill. The baby XUV has surpassed the Tata Nexon to take the second spot. Maruti’s Vitara Brezza though seems an unshakable leader, not at least in the near future. With the #2 leader now taken down, the XUV300 will aim at taking the Brezza. The competition is again set to get hotter with Hyundai’s Venue. The Venue received 2000 bookings the very first day of opening to the public.
The Nexon was launched in 2017 and it quickly became the 2nd best selling vehicle in the segment, taking the crown from the Ecosport. Then came the XUV300 and the rest is history. Based on the Ssangyong Tivoli, the baby XUV came with all the bells and whistles in a compact package. Add to it, the ruggedness the Mahindra SUVs are known for. You have a winning recipe in your hand and it shows!
What do the numbers tell?
Mahindra sold 4,484 units of the XUV300 in February, 4,742 units in March and April saw 4200 units roll off the showrooms. Though there was a decline in April’s sales when compared to February and March, the XUV300 still sold more than the Tata Nexon.
In February, Tata Motors sold 5,263 units of the Nexon and 5616 units in March. But it saw a sharp fall in April as it sold only 3,976 units. Effectively, the XUV300 is eating into the sales of the Nexon. And to add the XUV is available with only with Manual transmission, whereas the Nexon is offered in AMT Avatar too.
Mahindra will soon launch the electric XUV300 that is touted to offer a range of 400 km.