The Volvo XC40, the Swedish premium luxury SUV has been awarded as the Women’s World Car of the Year [WWCOTY] 2018. The Jaguar E Pace had set up a tough competition with the Swedish premium luxury SUV and the Volvo XC40 edged out with a small margin. Along side the Jaguar E Pace, the other finalists were the Peugeot 508, the Porsche Cayenne, the Jaguar I – Pace and the BMW X2. Since its global debut in September 2017, the Volvo XC40 has been a successful production from Volvo. The Volvo XC40 was also awarded the 2018 European Car of the Year at the Geneva Motor Show.
The 2018 Women’s World Car was the ninth edition of the Women’s World Car of the Year Awards and this jury started back in 2009. The jury of the Women’s World Car of the Year Awards made up of 34 honourable women monitoring writers from 27 different countries. This year a new voting system was introduced which is said to reflect vehicle availability and varying market trends and they initiated a month long process to mark the women’s World Car of the year.
The Holly Reich Award jury as named after the renowned monitoring writer Holly Reich who died in 2016. The respected women monitoring writers select the car they aspire to own and drive in short their dream car. The Holly Reich Dream Car Award is named as such in order to pay tribute to the renowned monitoring writer. This year the Aston Martin Vantage bagged the Holly Reich Drean Car Award. Moreover, a new jury named ‘Women of Worth’ was introduced this year to honour the women in the motor industry who deserves a special mention. Fiona Pargeter, the customer experience director at Jaguar Land Rover has been bestowed the ‘Women of Worth’ award. According to the judges, she has been constantly encouraging women to take part in car launches and events.
The Women’s World Car of the Year Awards has grown every year and by December of this year 36 journalists from 28 countries will be a part of this panel. By the next year, it is expected that the Women’s World Car of the Year Awards will further grow involving greater number of journalists and enthusiasts.
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