Volvo India has reported a remarkable sales growth this year in India, all thanks to the popularity of Volvo XC60 and Volvo XC40. The company claimed that from January-October 2018 it sold total 2194 units which were 2029 units last year same period. The Swedish luxury vehicle manufacturer has reached a mark of 40 per cent growth when compared to the previous year’s record.
The report also indicates the popularity of the SUV’s. The all-new Indian version of XC40 SUV was introduced in 2018 and achieved a remarkable growth in a short period. Volvo XC60 has also achieved an award for 2018 World Car Of the Year. These vehicles are built with some high-end safety features which are essential for Indian road conditions. Volvo XC40 is the company’s most popular SUV in the range.
The company has given an affordable price tag to the Indian version of XC40 which can be a reason for its popularity. It is a good combo of features and price. It rival against the likes of Mercedes GLA, BMW X1 and Audi Q3. Mercedes-Benz is the current modern luxury vehicle producer in India who recorded sales of 11,789 units in the January-September 2018 which decreased to 0.7 per cent year-on-year. BMW also develops an awesome luxury concept which recorded 11 per cent increase by selling 7,915 units in the same period.
Volvo thinks that increasing and development of more dealerships is also another reason for the exceptional sales growth. The company aims at improving the sales in this festive season in India. From early 2018, Volvo India has inaugurated five new showrooms in India including Kozhikode, Raipur, Kolkata, Indore and Noida. SO, at present, the company has a total 21 dealership in the country.
Commenting on the success, Charles Frump, MD, Volvo Car India said, “We are extremely happy with our performance so far in 2018. The XC40 has been received well and its success is important for the brand to be accepted in the entry-level luxury segment. The network expansions, too, have contributed to the growth and we are on track to replicate the growth percentage [of the] previous year in 2018.”
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