Volvo Car India initiated an all women drive today as a part of the worldwide ‘Equal Vehicles for All’ (E.V.A.) program to encourage gender equality. The luxury car maker, Volvo considers safety as the first priority for its cars. All over the world, the carmaker is known for its premium safety features. The company has been undoubtedly aiming to provide zero accidents regarding the Volvo models.
We all are aware of the crash tests which are executed with the help of dummies. It is surprising that most of the companies use dummies based on the normal male simply. Although, among Volvo’s E.V.A program, Female Crash Test Dummies are involved, which aims at offering safety for all. The rich data of over 4 decades and 40,000 investigations concerning car accidents have now been produced to the world free.
As stated by a member of the company, Women have a distinctive body and therefore they get distinct impacts in collisions. The seats are comfortably developed with WHIPS that diminish the whiplash risk for male and females bodies. The Volvo cars are built with Side Impact Protection System (SIPS) which adopts an intelligent construction to increase overall safety.
The company claims that when combined with a side-impact airbag the passengers have fewer chances of critical chest injuries above 50% for all travellers. The gender equality program is not just limited to the introduction of a new product, however, it is an essential role of the company’s corporate purpose and history. The company has also planned one-third of its administration trades by 2025 for the females and approx 23% women employment.
According to Mr Charles Frump, Managing Director, Volvo Car India, “We are very proud of our campaign to generate awareness about gender equality. It is something very close to our brand and the corporate mission to have at least one-third women in all leading positions globally by 2025. We have a healthy 23% ratio of women globally and in India. Our global E.V.A initiative involves creating a Female Crash Test Dummy, thereby delivering safety for all”.
Volvo initial survey suggests that women have a high risk of getting more injured in collisions compared to men due to the body structure. Generally, in a vehicle’s crash tests, the dummies are based on the average body and height of men. So, there are huge chances of women getting injured in unfortunate accidents. It is a great step by the carmaker for women’s safety which we hope can be carried forward by other automotive companies in the near future.
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