After 18 months of development, the Skoda finally rolled out its India 2.0 plan. Upon initialization of the project 2 vehicles each will be launched from the Volkswagen and Skoda each year. The former is already investing 1 billion Euros (Rs. 7900 crores) and is expected to invest more in the coming years.
The most striking feature of the plan is India-specific MQB A0-IN platform which will be utilized by both Skoda and Volkswagen. A 90 percent localisation is being targeted by the company. Skoda CEO Bernhard Maier said, “The VW group has struggled to achieve its growth targets in India and we accept it. The VW Group must have other ambitions in India, which is why we came up with India 2.0. India is a highly competitive and price sensitive market. True localisation is a must for sustainable success. We are entering the fastest growing segment in India – SUVs. We see the segment growing 75 percent in the next five years. Best in class customer satisfaction is our top priority. We will centre our activities even more on customers.”
The plan includes a strategy where a company under the Volkswagen pantheon. China market will be held by the Volkswagen itself along with the American subcontinent and the North Africa will be for the Seat. The south east Asia (except China) and middle east markets will be lead by Audi. The Skoda will take over Russia, India and many others.
The project will start with a 1 billion US dollars investment. The entire amount will be dedicated for the development of vehicles based on the MQB-A0-IN platform and retooling of the Volkswagen’s Chakan, Pune plant. “In addition to the SUV, we will explore multiple body styles, the MQB platform clearly allows us this flexibility,” Gurpratap Boparai, MD of Skoda Auto India said. He further added, “There is a potential to make India a manufacturing hub for the new generation of compact cars for the Volkswagen Group. The India 2.0 project offers great opportunities to tap other fast-growing emerging markets from India. With the India 2.0, we will invest a substantial amount towards increasing our production capacity for the group. This would allow us to cater not only to the increased demand in India, but also explore export opportunities.”
Subscribe to our Youtube Channel