Virat Kohli the Cricket icon and captain of the Indian National Cricket Team has been announced as brand Ambassador for the World’s largest two-wheeler manufacturer, Hero MotoCorp. Virat’s campaign will be starting with the recently launched Hero Xtreme 200R.
Virat will start his innings with Hero MotoCorp, riding on the new Xtreme 200R premium motorcycle. The campaign featuring Virat on the Xtreme 200R will be launched on Wednesday across TV, Print, Outdoor and Digital platforms, to coincide with the start of the nationwide retails sales of the Xtreme 200R.
“Hero MotoCorp is all about new-age, technologically superior and aesthetically pleasing products which are also fun to ride. Brand Hero stands for trust, excellence and resilience – the qualities that truly personifies the charisma of Virat as a global icon. He represents the youth of today, which ‘Fears Nothing’ and aims for the pinnacle – characteristics that have always defined Brand Hero. It is indeed my pleasure to welcome Virat onboard the global family of Hero MotoCorp and wish him a lot of success and fun in this new innings.” Said Pawan Munjal, Chairman, MD and CEO, Hero MotoCorp.
The Hero Xtreme 200R is powered to an air cooled, single cylinder, 199.6 cc carbureted engine, which churns out a power of 18.4 PS at 8000 rpm and produces a peak torque of 17.1 Nm at 6500 rpm. A five speed gearbox comes coupled to the engine. Braking duties are handled by 276 mm disc brake at the front and 220 mm disc brake at the rear. The Hero Xtreme 200R will face competition from the TVS Apache RTR 200 4V and the Bajaj Pulsar NS 200. However, the Hero Xtreme 200R seems to be winning the competition with its brand goodwill and the after sales.
Suspensions at front is telescopic hydraulic type [ 37 mm in diameter] with antifriction brush. Besides that seven step adjustable monoshock suspensor at rear. Front brake is 276 mm disc. Rear break is 220 mmdisc with single channel system. Battery power is 12V – 4AH. Its dimensions are 2062x776x1073. Hero Xtreme 200R has a wheelbase of 1338 nm with seat height as 795 nm. Its weight is 148kg and tank capacity is 12.5 litres. Besides that it comes with a multi-plate clutch and a diamond type frame.
Hero Xtreme had always been a popular name in sports segment for Hero MotoCorp. Therefore pricing Hero Xtreme 200R at Rs 89,000 is making a tough competition among the 150cc bikes of TVS and Bajaj. Some evolutionary changes are implemented Hero Xtreme 200R. The tank is made sportier and chunkier in look. Besides that the headlight cowl has been stripped off, giving it a naked apparel.
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