Triumph Motorcycles India Achieves New Milestones

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triumph branding

Triumph Motorcycles first entered the Indian market back in 2012. Since then Triumph Motorcycles India has grown to be the second largest premium motorcycle brand in India. In less than 5 years, Triumph has grown by leaps and bounds with over 5000 satisfied customers.

Triumph was first established as a bicycle manufacturing company called Triumph Engineering. It first started manufacturing bicycles in 1889. The first motorcycle was produced in 1902. Triumph Engineering went into receivership in 1983. The rights were purchased by John Bloor and it was renamed to Triumph Motorcycles. The brand has grown a lot since then and is now knows as an Iconic British Motorcycle brand.

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Triumph Motorcycles India - Brand Highlights
Triumph Tiger 1200

Triumph India line-up includes 13 different models. The Triumph Tiger (Price: starts from INR 10,87,000) range is the most popular and Triumph has sold over 900 of these in India. This is followed by the Triumph Street Triple range (Price: Starts from INR 9,19,000) which is selling over 700 units.

Other motorcycles include –

  • Street Twin (Price from INR 7,70,000)
  • Bonneville T100 (Price from INR 8,70,000)
  • Street Scrambler (Price from INR 8,60,000)
  • Bonneville Bobber (Price from INR 10,08,000)
  • Thunderbird (Price from INR 14,45,500)
  • Bonneville Speedmaster (Price from INR 11,11,500)
  • Thruxton 1200 (Price from INR 11,92,000)
  • Bonneville T120 (Price from INR 9,78,000)
  • Rocket III (Price from INR 21,91,700)

 

Triumph Motorcycles India - Brand Highlights
Triumph Bonneville Bobber

Watch our Triumph Bobber Review:

The Triumph Motorcycles Experience

Triumphed aimed to have at least one showroom in all the important metros when they entered India. They now have 16 world-class centers in – Bangalore, New Delhi, Jaipur, Gurugram, Bhubaneshwar, Hyderabad, Indore, Vijayawada, Chandigarh, Mumbai, Pune, Ahmedabad, Chennai, Kochi, Kolkata, and Mangalore.

Triumph also actively promotes road safety among other things. They often conduct road-safety workshops which mainly focuses on two-wheeler safety. They are spreading awareness through educational films, distribution of relevant content, theory workshops and curating customer rides. One such ride is the recent Jammu to Kanyakumari ride completed recently.

Triumph is also the leader in adventure motorcycle category in India. The recent Tiger Trails 2.0 to Kaza and Spiti from Shimla shows that. The brand is focusing on enriching the adventure motorcycle category through specialized adventure riding training sessions known as Tiger Training Academy. Tiger Training Academy along with innovations like Tiger Trails provides a unique ride and training combo aimed at the Tiger owners keen to transition from riders to adventurers.

Financial Growth

Triumph has achieved a triumphant milestone of over 5000 satisfied customers in a span of four and a half years. This has put the brand in the second position in the premium motorcycles category in India. Triumph is also seeing massive growths in their product demand. The Triumph Street Triple has registered a massive growth of 148% compared to 2017.

The overall growth of the company is a whopping 14%, which is well above the industry average. Triumph says this is possible because of the continued support that the brand has been receiving by the media delegates, customers and a seamless team working together round the clock. The brand has many exciting propositions for the future and wants us to stay tuned!

Tiger 1200 XCX walkaround:

Triumph Motorcycles India - Brand Highlights

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