Triumph Motorcycles – the iconic British premium motorcycle brand – has kickstarted its celebrations for achieving a milestone of 5000 riding-obsessed Triumph customers in India, in a short span of 4.5 years. This coincides with yet another milestone – that of having 900 adventure-ready Triumph Tiger customers in the premium adventure riding segment.
Triumph’s momentous journey in India started in November 2013 when Triumph launched one of the most varied portfolios in luxury motorcycling in India, and with the Tiger range of bikes, introduced the adventure-riding category in India. Triumph in India has invested in building the adventure-riding category through specialized adventure riding training sessions known as Tiger Training Academy, and innovations like Tiger Trails – a unique ride and training combo aimed at the Triumph Tiger owners keen to transition from riders to adventurers. From the time of launch, Tiger Training Academy has trained over 450 Tiger owners, and the much-sought-after Tiger Trails has covered varied geographies like Kaza & Spiti in the high Himalayas to Malape in coastal South, and the Thar Desert in the vast Northern Plains.
Triumph has also been instrumental in spreading awareness about adventure-riding and road-safety through epic rides like the just concluded #IndiaOnATiger ride from Jammu to Kanyakumari – a ride that covered over 4500 kilometers traversing the length of India, from Jammu to Kanyakumari.
In India, Triumph boasts of an adventure riding range with category-defining rider-focused technology. It includes the brand new Tiger 800 XC and XR line-up – one of its best-loved and most critically acclaimed motorcycles ever, and the all-new Tiger 1200 XCx – built to take you everywhere, first class. The all-new Tiger range is the latest addition to a legendary bloodline that began 80 years ago and has been purpose-built to handle the ultimate in on-road adventures and off-road challenges, with every single new technological innovation, engine enhancement, premium specification, and style update designed specifically to help deliver a perfect ride. The longest running adventure story, with a bloodline that began with the gold-medal winning Tigers of the 1936 International Six Day Trial, continues with a new generation that incorporates all the trademark Tiger spirit and takes capability to a whole new level.
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