The British motorcycle maker, Triumph Motorcycles is aggressively expanding its reach in the Indian market. They sell motorcycles ranging from INR 7.7-22 lakh. Triumph Motorcycles first entered the Indian market back in 2012. In less than 5 years, Triumph has grown by leaps and bounds with over 5000 satisfied customers.
The company is now planning to expand its sales network from the current 16 dealerships to 25 over the next 3-4 years. Currently, they sell 13 models in the Indian market. Their majority 65-70 percent of its sales from the top 20 cities of the country although its customer footprint spreads across 400 cities and towns across India.
Along with this, they are also planning to introduce the 1,200 cc Triumph Scrambler. It will make global debut in October, and into the Indian market in January next year.
“Before June 2019, we plan to launch six products. It would be a mix of new and facelifts of the current models,” Triumph Motorcycles (India) General Manager Shoeb Farooq said. “In the last five years, the premium motorcycle segment (500cc and upwards) has been growing at a CAGR of 20 percent as compared to around 6-7 percent for the normal two-wheelers. For Triumph, the growth has been at 47 percent in the last five years,” he added. The premium segment industry is around 7,500 units a year and Triumph had about 20 percent market share last fiscal.
On the potential for growth from smaller cities and towns, he said: “Today, Triumph has customer footprints in 400 cities and towns across India but around 60 percent of the sales comes from the top 20 cities.
“When we have 25 dealerships in another three to four years, the contribution from the tier II towns are going to grow much higher. We are looking at smarter ways to address customer requirements in these places,” he added.
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