A few days back we showed you the top 10 selling cars of India, the whole list was taken on by Maruti Suzuki and Hyundai. But that does not mean other manufacturers are not making their mark. In fact, Toyota India has become the fourth largest manufacturer of India in terms of sales. There are some interesting bits as Toyota came to the list with just a handful of cars.
As of now all of us are very well known about the outgoing condition of the India Automotive market. All the sales declines and the slowdown affecting every manufacturer. But let me tell you one interesting observation about this slowdown. The car suffering the most with this slowdown mostly follow in the price bracket below 20 lakhs, the hatchbacks, entry and mid-level sedans and compact SUVs.
Toyota Kirloskar Motors has few products in the lineup as of today. Toyota Innova Crysta, Fortuner, Etios, Glanza, Yaris and Camry. While the most selling product for Toyota is The Innova and the Fortuner, and the newly launched Glanza. So even with the slowdown, it did not affect the sales of the Innova and the Fortuner. And the newly launched Glanza gave Toyota hold in the premium hatchback segment. All of this worked in the favour of Toyota making it the 4th largest selling manufacturer in India.
With a market share of 4.9%, Toyota has increased its share in the India market by 0.3% as compared to 2018 H1. But what added to Toyota making it to 4th number is the decline in market share of Tata and Honda. While Mahindra improved its share from 6.5% to 7.5%. In fact, Tata lost over 4% in sales from 2018 H1, and Honda lost over 36% in sale. This happened due to the slowdown for both the companies.
Helping Toyota with the gain is the newly launched Glanza, which has been selling quite well as people are going with the brand even though it’s just a rebadged Maruti Suzuki Baleno. It also gets better warranty and services as compared to similar Baleno. In the upcoming years, Toyota will also get the Vitara Brezza from Maruti which can further improve their position in the Indian market.