Tata Tiago, The Most Successful Car For Tata Motors

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Tata Tiago

Tata motors has been now India’s 3rd biggest Auto company with number of sales increasing since the launch of Tata Tiago. Tata made the debut of Tiago back on April 2016 and has been very popular in the small car segment due to it’s top class built and competitive pricing. It has more features than any car out there to offer within 3.35 to 5.45 lacs.

Tata was more famous for its Indica which was too a grand success but the deteriorating quality and increase of Indica taxi’s made the car very infamous for the private car owner. However, the sales figures were high due to taxi fleet owners. To change the mentality of Tata passenger cars Tata launched a complete revamped product as Tiago. Ultimately the Tiago has become a grand success to Tata by making sales of an average of 5600 units per month since last 12 months. The market place has been up for Tata after Hexa, Tigor and now Nexon.

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Tata Tiago - rear right side
Tata Tiago – rear right side

Tiago when launched was at attractive starting price of 3.20 (ex-showroom, Delhi) but there has been one price rise and now the Tiago starts at 3.35 and this seems to ok as the feature and the car built is worth enough at this price too.

Tata Tiago - Interior side view
Tata Tiago – Interior side view

The car has been launched with two engine option. The Revotron Petrol 1.2 Liters 3 cylinder engine with generates 85 PS of peak power with 114Nm of torque. The fuel efficiency as per ARAI is 23.84 kmpl, the engine is mated with manual gear box and now has a option for AMT transmission as well. The Revotorq Diesel is 1.05 Litres 3
cylinder engine, churns out 70PS of peak power with 140Nm of torque. The Diesel engine claims effeciency of 27.28Kmpl as per ARAI.

Tata Tiago Wizz - Limited edition
Tata Tiago Wizz – Limited edition

Tata has also launched a limited edition Tata Tiago Wizz which comes up with black roof and black out headlamps along with black OVRMs and all new alloy wheels at the sticker price Rs. 4.62 Lakhs(Ex-Showroom, Delhi). Tata has also started rolling out the Electric version of Tiago Sedan (Tigor) and we can also expect the Tiago hatch in Electric avatar which was showcased in Auto Expo 2018 at Noida.

Tiago is now a market player for Tata and it seems to be going long way success to Tata. Thanks to the Tata R&D team which came up with a brilliant design in both exteriors and interiors. There have been multiple incidents where the car owner had thanked the Tata Motors for the extreme build quality which saved them with no major injuries after the car met with an accident. recently a car owner tweeted and thanked Tata after the car crashed with a tractor. (here is the story)

The design team at Tata is now extremely focused towards what the customers require and now the hard work at design team seems to be repaying. Although the car needs improvements and refinement to it’s engine and other details which is expected by the passing time.

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Santosh

Santosh

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