Tata Motors is planning to enter the personal electric vehicle segment by the end of 2019. Tata’s recently introduced Ziptron technology will power the Tata Nexon EV. The company has also signed up Milind Soman and Ankita Konwar to experience the all-new Ziptron Technology. They will drive around different terrains of the country and also share their experience with the Nexon EV.
Tata Nexon EV will be an aspirational SUV for customers looking for a thrilling and connected drive experience. This EV will target a range of about 300 km to address range anxiety. Powered by state-of-the-art Ziptron technology, Nexon EV will be equipped with an efficient high voltage system, zippy performance, fast charging capability, battery and motor with a warranty of 8 years, and adherence to IP67 (dust and waterproof) standard. Expected to be priced between INR 15 to 17Lakhs, Nexon EV will make EVs more accessible to Indian customers.
According to Mr. Shailesh Chandra, President – Electric Mobility Business & Corporate Strategy, Tata Motors Ltd. said, “We are proud to announce that Nexon EV will be available for personal buyers in India from Q4 (Jan-Mar) FY19-20. Powered by the cutting-edge Ziptron technology, Nexon EV promises to address the barriers that exist in the EV market today and will deliver thrilling on-road performance, ensuring zero-emission. We are also excited to have the famous celebrity couple – Milind Soman and Ankita Konwar on board to share their experience with the EV enthusiasts. We are confident that the new Nexon EV will further raise the bar for electric cars, making EVs an aspirational choice for consumers.”
Tata Motors has also rolled out an extensive campaign titled #TheUltimateElectricDrive, featuring Milind Soman and Ankita Konwar, where they will be zipping from Manali to Leh, in a Nexon EV. As a part of this journey, Nexon EV smoothly traversed some of the toughest terrains in India, covering the high altitude Himalayan passes with unpaved roads and steep gradients, with limited charging infrastructure and under extreme weather conditions. This campaign thus highlights Nexon EV’s ability to break existing barriers such as range anxiety, lack of charging infrastructure and performance capabilities.