Tata Motors SOUL announces 2nd edition Ladakh Drive in July 2019

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Tata Motors SOUL (SUV Owners United League) announced the commencement of its upcoming “Iconic Ladakh Drive, Mountain Trail, Spiti-Ladakh”. The drive takes place from 13th to 25th July 2019.

All the SOUL members are all set to experience the beauty of Pangong Tso & Panamik. This along with an adventurous drive across Khardund La. This is also one of the highest motorable mountain passes. It is located at 17,500+ feet will make for one memorable drive. The members will also get a chance to visit the ancient monasteries in Kaza & Nubra Valley.

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Speaking about the Iconic event, Mr. Vivek Srivatsa, Head Marketing, Passenger Vehicles Business Unit, Tata Motors, said, “Since its beginning, the SOUL events have been a unique adventure for its members. The SOUL platform offers specially curated drives & experiences which are known to a very few. This edition will provide SOUL members with the toughest and the most challenging escapade. They will take on the elements to get to the heart of the valley. With each passing edition, our number of participants has grown exponentially as the SOUL community forms everlasting bonds of Brotherhood. This SOUL drive will give members a chance to visit some of the most incredible and uncharted areas in and around Ladakh.”

Tata Motors SOUL Ladakh drive details:

Flagging off from Chandigarh, 31 participants will travel in a convoy of 10 Tata SUVs, in the Iconic Drive, designed to give the Tata SUV owners an experience of a lifetime. These adventure seekers will also get a chance to drive more than 1600 kilometers, along the breath-taking, scintillating landscapes of Himachal Pradesh to the Land of the mystic Lamas – Ladakh, through mesmerizing valleys & lakes of Spiti. Their driving mettle will have to be in top form as they drive on one of the most challenging dirt roads of the region and also make bonds for a lifetime.

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Amith Gowda

Amith Gowda

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