Tata Harrier now has an online configurator called Imaginator

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Tata Harrier now has an online configurator called Imaginator

Tata Harrier is making a lot of news since its recent launch in India. It was deemed as one of the most awaited launches in India. Now Tata has come up with an online custom configurator for the Tata Harrier.

Dubbed as the ‘Imaginator’, one can preview all variants of the car through a graphical interface. This is a pretty unique way to spec a car. In this section, customers can pick one of the four available models – XE, XM, XT, and XZ. Each of the model’s looks can be previewed in detail.

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Until now we have only seen the Harrier in its top trim, complete with all features. Now, thanks to the ‘Imaginator’, we can even see how the lowest trim looks like. The base variant is bare bones when it comes to features. It gets a single color choice and also no alloy wheels. It also misses out on the touchscreen infotainment system.

Tata Harrier now has an online configurator called Imaginator

The next variant, the XM gets features like front fog lamps, rear wiper/washer, electric mirror adjustment, remote central locking. It also gets three driving modes – Eco, City, Sport. A 7.0-inch touch screen with a 6-speaker system is also available. But this unit misses out on Android Auto, Apple CarPlay support and also a reverse parking camera.

The third variant, XT gets all the above features and some more. It features engine start/stop button, automatic climate control, electrically folding mirrors, auto headlamps, rain-sensing wipers, and cruise control. An 8-speaker audio system also makes its way to this variant. The last variant, the XZ gets all the bells and whistles.

The Imaginator also allows the customers to accessorize their future cars and even see how it looks. These accessories include chrome accents, roof rails, side steps, mood lighting and interior mats. All the accessories come in at a steep cost of about INR 1 lakh though.

Tata Harrier now has an online configurator called Imaginator


Check out the Imaginator here

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Amith Gowda

Amith Gowda

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