Tata Altroz, the premium hatchback from Tata is doing well in sales and giving some tough fight to the competition. While Tata has already marketed the car well, now Tata Altroz is the official partner for Dream11 Indian Premier League (IPL) 2020. So someone will take home a Tata Altroz this IPL season
This is not the first time a Tata being an official partner for the IPL, in fact, it is the third consecutive year for Tata with the board of Control for Cricket in India (BCCI), Nexon was a tournament partner in 2018 while the Harrier was a partner in 2019. Starting from September 19 in United Arab Emirates (UAE), IPL 2020 will last for 50 days.
So who wins the Tata Altroz? Altroz Super Striker Awards is the event which will be given to the player with the best strike rate of the match, the player will get the award, Rs 1 Lakh, and the car. Not only that, but Tata will also introduce Altroz Super Striker mobile game on for fans to win gifts even from home. Daily winners will get vouchers worth Rs 5,000 and the season winner will get Rs 1 Lakh. The game will introduce on the first day, September 19.
Moreover, Tata Motors will carry the IPL theme to its dealerships, and social media platforms. Commenting on the partnership, Mr. Brijesh Patel, Chairman, IPL said, “It is great to have Tata Motors continue their partnership for Dream11 IPL 2020 with their hatchback – Tata Altroz. Tata Motors have been the official partners since 2018 and our relationship with them continues to grow. Over the last two years, we have seen Tata Motors do some great activations for fans. In this challenging and unprecedented year, I am looking forward to Tata Altroz embracing technology to engage IPL fans further. We look forward to delivering great value to Tata Motors in 2020 and growing our partnership further.”
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