The second phase of the helmet for life campaign have been started by the Suzuki Motorcycle India Private Limited (SMIPL), #HelmetForLife. Gurugram, New Delhi, Lucknow, Mumbai, Pune, Surat, Ahmedabad, Bengaluru, Hyderabad, Chennai, Calicut and Kolkata, are the 12 cities that the Suzuki Motorcycles have decided to cover in this phase of the safety campaign.
The campaign was anniunced in he presence of eminent personalities like Mr KK Rao, Commissioner of Police, Gurugram; Manish Sehgal, Assistant Commissioner of Police (ACP), Mr Satoshi Uchida, Managing Director, SMIPL; and Mr Sajeev Rajasekharan, Executive Vice President, SMIPL.
Mr Satoshi Uchida, Managing Director, SMIPL said, “Helmets are not just an accessory, but are a very important safety-gear that can improve the chances of survival. Suzuki has always invested in making riding experiences exciting and safe for its customers. We are pleased to join forces with the Haryana Police, and kick-start the ‘HelmetForLife’ campaign today.”
Mr Sajeev Rajasekharan, Executive Vice President, SMIPL said, “After the encouraging response to the #CaughtWithoutHelmet campaign in terms of creating awareness, the ‘HelmetForLife’ initiative is a very-important step towards triggering a behavioural change amongst two-wheeler riders. We are grateful to the Gurugram Commissioner and the Haryana Police for joining us in this endeavour. With the Gixxer motorcycles that carry the message of #HelmetForLife as well as on-ground helmet-distribution initiatives, we hope to take the message of safe-riding to maximum number of people in Gurugram.”
Mr KK Rao, Commissioner of Police, Gurugram, Haryana Police said, “We appreciate this noble gesture undertaken by Suzuki Motorcycle India and are glad to extend our support to them in this mission to improve road-safety. We urge two-wheeler riders to always follow safe-driving practices, and ensure that they not only themselves wear a helmet, but also encourage the pillion rider to do the same.” The company will distribute 1000 helmets in the above mentioned cities and 60 kitted-out with a siren, red-and-blue beacons, side-boxes and a loudspeaker customized Suzuki Gixxer SF motorcycles (5 each) to every city’s traffic police department.
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