Royal Enfield launched their Limited Edition Pegasus 500 in India a few months back. Prior to higher pricing. Royal Enfield fans bought limited 250 units in just under 3 minutes. The thought of owning a limited edition motorcycle made every owner pleased.
But all of it went downhill when Royal Enfield launched Classic Signals 350 in August. Apart from looking very similar to Pegasus 500, it also offered dual channel ABS. The price was almost 1 lakh cheaper than the Pegasus 500.
As you might guess Pegasus 500 owners were not very happy about it. As much as one owner went and placed his new Pegasus 500 in the garbage. Owners started posting on social media about how cheated they feel. Even refusing deliveries and giving the bike back.
After various incidents, Royal Enfield had to take action. Few sources revealed that Royal Enfield is planning to take action at the dealer level. Finally, Royal Enfield has started getting in touch with frustrated owners.
Mr. Anuj Singh, An owner who filed an RTI application to the government. About how was Pegasus 500 allowed to be sold without ABS notwithstanding the current norms. He uploaded a video stating that Royal Enfield dealerships in, Jaipur, Chandigarh, Gurgaon, and Chennai have reached owners of the Pegasus offering them the Desert Storm ABS, and Stealth Black ABS in exchange for the Pegasus 500. Although he himself has not received a call yet.
Some dealers also offered full buyback i.e giving back the full price to the owner. After which the bike will be showcased at the dealership for willing new customers. Another offer is for 1-year free insurance and 2 free services.
It’s obvious that Royal Enfield is trying to protect its Brand image. By offering these various deals the company is compensating to all the prospective buyers of Royal Enfield Pegasus 500.