Royal Enfield, the two-wheeler division of Eicher Motors, have reported its sales growth to be 18 percent since June 2017. Last year they had sold 63160 units in June, which has increased to 74477 units this year. They are hoping to achieve 80000 units per month target very soon. The exports on the other hand grown by 27 percent, from 1489 last year to 1889 this year.
The first half of the current year, has shown a 23 percent growth, which was 178882 last year to 219725 this year. 5116 models had been shipped off the previous year, and this year it has been 5636, which is a 10 percent hike. The official statement read, “Royal Enfield posted strong sales of 74,477 motorcycles in the month of June 2018, recording a growth of 18 per cent over the same period last year,”
The 350 cc line up of the Enfield is selling like hot cake, and so the sales are expected to increase further in the month of July. Classic 500 Pegasus Edition bike will start its bookings on the 10th of July , which will be sold on first come first serve basis and only 250 units are available for Indian customers that too in Service Brown shade as the Millitary Green is illegal here. The most expensive bike of the company on road is Rs. 2.4 lakhs (ex showroom).
Continental GT 535 will be discontinued globally. Enfield Interceptor and Continental GT 650 twins are going to be launched in the European Markets in the coming months. So the next few months are going to be quite bumpy for the company. The launch in the Indian market will be around the festivities which will affect the sales in a good way. The twins made their first appearance at the EICMA and Rider Mania 2017.
The twins once released will pose a serious threat to the Harley Davidson Street 750. Royal Enfield is India’s 5th largest motorcycle brand in terms of volume of production and the sales number.
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