After the spy shots of the Toyota Glanza, we have another big new from the Maruti-Toyota partnership. While Toyota Glanza is a rebadged Maruti Suzuki Baleno, this time it’s not a new car. Maruti Suzuki is planning to shift the production of the top-selling compact SUV Vitara Brezza to Toyota Kirloskar Motors (TKM).
The Toyota plant is situated in Karnataka where the production might be shifted. It is going to be the first time for Maruti Suzuki to outsource production of their vehicle, from some other manufacturer. This comes as a result of the non-equity based global deal between Maruti Suzuki and Toyota.
The decision will be made to reduce the overload of the Maruti Suzuki production plants. Maruti has two main plants, in Gurgaon and Manesar. Due to huge sales these plant run on full load most of the year, hence resulting and longer waiting times for the cars. To solve this issue Maruti will shift its entire Maruti Suzuki Brezza production to Toyota Kirloskar Motors (TKM). Maruti will look for the option which is beneficial and offer better production advantage to the company.
Maruti also has 3 plants in Gujarat, from which 2 are operational. Swift and the Baleno are made in the Gujarat plant. Soon the 3rd plant will also become operational, hence boosting production. After the production shift of Brezza to the Bidadi plant of Toyota Kirloskar Motors, Maruti’s Manesar and Gurgaon plants will get a bit free, and focus on ramping up other vehicles production.
Maruti and Toyota do also have further plans with rebadging and selling of other cars. Same as the rebadged Baleno as Toyota Glanza, Ciaz and Brezza might also follow the same path. From 2022, Toyota will get access to sell the Vitara Brezza with their badge. Maruti will also get it hands on the Toyota Corolla and its hybrid technology.
The Vitara Brezza is the top seller in the compact SUV segment selling around more than 10,000 units per month. With Toyota entering the game, they might also get a fair share of the compact SUV segment. Maruti Suzuki Vitara Brezza competes with Tata Nexon, Ford Ecosport and the newcomer XUV 300.