Maruti Suzuki S-Cross: Maruti Suzuki S-Cross didn’t receive a huge buyer which was expected, although, the compact crossover has witnessed a great improvement in sales in the previous financial year. The company marketed total 30,923 units of the S-Cross variant in FY 2017-18, signifying a great 44.3% increase in sales more than sales of FY 2016-17. In the 2015-16 financial year, the company sold about 24,077 S-Cross units. However, we cannot forget that the variant on sale for just 9 months for the time.
Maruti Suzuki launched the latest S-Cross facelift which can be a reason for the rapid increase in the sales unit. The company has also given some changes to the new model. Now, it comes in more modern crossover appearance with a somewhat higher husky aspect which attracted the customers. The crossover had a great demand in a global market as the husky SUV design is deemed popular these days.
According to a member of the company, “The introduction of latest S-Cross has gained great response in the market because of its striking front design. The improved design helped it to add many new customers in the company. The latest model features a smart hybrid technology (SHVS) which efficiently improves the performance of the vehicle.” The company has also earlier announced a discount of about INR 75,000 on the pre-facelift variant which attracted many buyers. The vehicle comes with automatic climate control, 8-inch touchscreen display, steering mounted controls, power windows, dual-airbags as standard, beside ABS and EBD.
The company has also opened various Maruti Suzuki’s premium Nexa showroom network to increase the marketing of the crossover S-Cross. The company also claimed that expanding the Nexa network to Tier 2 towns has improved the market condition for the S-Cross. The expansion of more showrooms in different towns also helped the model to reach to more interested buyers which resulted in an increased profit. In previous years, Maruti Suzuki has opened 64 Nexa showrooms so the company has complete 316 showrooms in 178 towns. The S Cross competes with the likes of Brezza, Ford EcoSport, Honda WR-V, Tata Nexon, and the Hyundai i20 Active.
Sales report of other vehicles produced by the Maruti Suzuki S-Cross are as follows:
In the small car concept, Hyundai Creta was sold 107,136 units reported about 10.53 % growth. The S-Cross did conveniently surpass the Renault Duster (14,112 units, falling 25.52%), Honda BR-V (11,563 units, dropping 43.37%) and Nissan’s Terrano (2872 units, dropping 17.19%). The company launched the Renault Captur in the year 2017 but managed to sell 2,357 units sold in FY 2017-18.
|Models||2017-18 (units)||2016-17 (units)||Growth (percent)|
|Maruti Suzuki S-Cross||30,923||21,417||44.39%|