We have always been watching Maruti Suzuki Alto top the sales number in its segment. I don’t remember the last time I saw something else overtaking the Alto in sales number within the segment. Many cars showed up to have a share of pie like Renault Kwid, Datsun Redi-Go, but people always turned up to Alto, that is the sheer trust it has build over the last 20 years.
Today Maruti Suzuki Alto has crossed a never seen before number, total 40 Lakh cumulative sales. That’s a huge number and no other car has been able to come close to this. According to Maruti Suzuki, 76% of Alto customers are first time buyers. Launched way back in 2000 it has been continuously upgraded. Along with this Alto has also been a market leader from 16 consecutive years.
Speaking on the success, Mr Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “Alto has been ranked as the No.1 selling car in India for 16th year in a row and we are immensely proud to announce another remarkable milestone of 40 lakh cumulative sales. This has become a sales record never achieved by any other Indian car.” He added “Over the years, brand Alto has established a strong emotional connect with our customer and has become a strong symbol of Pride. We would like to dedicate this achievement to all our proud and happy Alto family members who have trusted and supported us in this journey to become India’s Favourite Car.”
It took Alto 8 years to reach the first milestone of 10 Lakhs sales, after that it has been a consistent 4-year run, 20 lakhs sales in 2012, 30 lakhs sale in 2016 and now 40 lakhs in 2020. The journey of Alto will continue further with BS6 compliant engine and following new pedestrian safety regulation.
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