Mahindra, the Indian SUV king has emerged of with all its energy against the complaint filed by Fiat Chrysler, the Italian American automotive conglomerate to the US ITC [International Trade Commission] to ban the production of the new Roxor SUV in US. The Fiat Chrysler had reported the new Mahindra Roxor SUV is a copy of the original Willy Jeep used during the second World War, in terms of its design. This is the allegation brought against the company and the complaint against the company was filed under section 337 of United States Traffic Act of 1930.
Reacting to the allegations made by the FCA to the United States International Trade Commission, Mahindra has released a statement which reads, “We understand that a complaint has been filed by FCA with the United States International Trade Commission (ITC) against Mahindra. Mahindra has not yet been served with the complaint and we prefer not to comment at length on the dispute at this time. However, we have reviewed FCA’s core filing and find it to be without merit”.
Mahindra is best known for engineering utility vehicles. After the second World War this automobile company and the Willys signed an agreement. According to the agreement, the company could start manufacturing the utility vehicles for the auto markets of India which will be produced based on the original Willys Jeep used during the World War II. Therefore, since then the company has set up a relationship with the Willys brand. From then on the company has signed several agreements with the Willys brand. According to the agreement, Mahindra will continue to manufacture SUVs based on the original design. The Thar, one of the lovable vehile of the Indian community is included in this category.
In the year 2009, the company had signed the last agreement with the Willys brand. It was then owned by Fiat Chrysler group LLC. But in 2014 Sergio Marchionne took over Fiat Chrysler and formed the FCA. However, the company has claimed that they peacefully collaborate with the FCA group across the global auto markets along with India. Mahindra claims that without any proper reason the complaint was launched by the FCA group to the US International Trace centre because the Roxor is based on sale automobiles produced by the company in those markets where FCA owned vehicles are sold.
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