Midsized SUV is the new hype in emerging markets like India. Mahindra and Ford are now collaborating to co-develop a new mid-sized SUV for such markets. Both the companies formed a strategic alliance back in 2017.
The new C-segment will benefit both the companies due to reduced production costs and also economies of scale. It is likely that the car will be based on Mahindra’s platform and is also a replacement for the XUV500 (codenamed W601). Ford will rebadge the car with minor detail changes.
Pawan Goenka, managing director, M&M Ltd said, “Having identified several areas for joint development, both companies will continue to work together to develop products using common product platforms. This will also reduce product development costs and gain economies of scale for both companies.”
Mahindra and Ford SUV details:
Mahindra is also trying to improve its 2.0-Liter petrol and diesel engines to be BS6 compliant. It is also possible for Mahindra and Ford to use this powertrain in their joint venture. This motor will produce an estimated 180hp.
The Ford rebadged SUV will feature additional technology like the SYNC3 infotainment system. It will also sport a slightly different design in areas like the front grille and headlamps. Ford will also share some of the mechanical components. It is not just a badge change. The company will also tune the driving mechanics.
This Mahindra and Ford joint venture SUV will likely hit the roads by 2020. Mahindra’s Chakan plant will manufacture the SUV for both the companies. This collaboration allows both the companies to tap into a very active segment of cars. There are a lot of new mid-sized SUVs rolling into the market like the Tata Harrier, Hyundai Venue and also the MG Hector.