Chinese carmakers have been known for making copycat versions of globally successful vehicles. Vehicles such as Rolls Royce, Land Rover, Mini, BMW X5, Audi R8 etc., have been copied by various Chinese carmakers. But JMC took it further with the Land Wind X7.
The X7 was strikingly similar to the Range Rover Evoque that hit the Chinese market in 2011. So much so that it caused confusion among prospective customers. The X7 was priced at 124,000 Yuan, significantly lower than the Range Rover Evoque which was priced at 354,000 Yuan. Infuriated, Land Rover took Landwind to the Chinese court. This is a rather unusual move as automakers refrain from court actions. Why? – Because China’s Laws favor Chinese carmakers more than the others.
But, in a major win for the British carmaker, Beijing has court ruled in favor of Jaguar Land Rover in a legal battle against JMC. This is rather “a First” for Non-Chinese car makers in the Country in protecting their Intellectual Property.
The court has ordered Land Wind to immediately cease the Production, Sales and Marketing of the Land Wind X7. In addition, the court also directed Land Wind to pay monetary compensation to Jaguar Land Rover. The court found that five design elements including headlamps, taillamps, window lines, side body design were lifted from the Range Rover Evoque.
Land Rover on the Judgement
Keith Benjamin, Land Rover’s global head of legal said:
We welcome this decision of the Beijing court, which further strengthens our confidence in investing in China and in the fairness of intellectual property adjudication in the Chinese courts. This ruling is a clear sign of the law being implemented appropriately to protect consumers and uphold their rights so that they are not confused or misled, whilst protecting business investment in design and innovation.
Following this Judgement, more automakers are expected to file infringement lawsuits against copycat carmakers in China.