KIA Motors, South Korea’s second-largest carmaker is aggressively gearing up to enter the Indian market. The carmaker is setting up its manufacturing plant in Andhra Pradesh’s Yerramanchi village of Anantapur district. KIA Motors also revealed that it will be launching one new product in the Indian market every six months for three years.
The latest TVC published a few days ago featured the Sportage SUV and an astronaut. The Sportage SUV is KIA’s equivalent of Hyundai Tuscon. If launched, it will slot above the Hyundai Creta and will rival the likes of Jeep Compass and XUV 500. Recently, the 2019 Sportage SUVs were seen transported on a car-carrier in NH2. But it is very likely that they were transported to Nepal or Bhutan after unloading in Haldia port.
Now, after all the Sportage SUV might not be coming to Indian shores anytime soon, KIA has said. The TVC was more of a brand-building exercise and to keep the audience engaged.
KIA Motors has clarified that the KIA SP concept based compact SUV will the first product to be launched. When launched, it will take on the Hyundai Creta, Nissan Kicks and the likes. The SUV market has been growing at a rapid pace and every carmaker wants a piece in the pie.
KIA, following the market trend, has just about the right product for India to start off. The carmaker has also revealed that they want to price the SP concept based SUV competitively in the INR 10-16 lakh (ex-showroom) range. KIA might name the production-spec SUV as the Trazor or Tusker. Though the SP Concept is not the most radical design, it is a head turner for sure.
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