Kawasaki is moving towards making India the company’s export hub. Kawasaki even owns a production plant of 10,000 sq. metre area in Chakan, Maharashtra in India. Currently this plant manufactures the Ninja 300 and Ninja ZX – 10R superbike. The company exports its two wheelers to the Auto markets of Latin America and Africa. Kawasaki is planning at manufacturing 10,000 units per year in the company’s manufacturing plant in Maharashtra, India. Besides that the company will also be launching its products in the Indian markets along with its export in the markets of Africa and Latin America.
The upcoming Kawasaki Ninja 200 is expected to be a naked sports bike. The company is deciding to launch the upcoming Ninja 200 in Indian auto markets as well as in the markets of Africa and Latin America through its new design centre in India. The manufacturer is also aiming at increasing its dealerships in India. At present the company holds ten dealerships in Indian and Kawasaki is working to increase its dealership by 30 by 2020. The Japanese manufacturer is highly encouraged by the overwhelming response of the customers of the ZX – 10R model. Even the manufacturer is planning to implement locally manufactured parts in the Ninja 250. With the introduction of locally manufactured motorcycle parts, the price of the bikes will also fall.
Kawasaki is quite confident about making export from India and has invested a good amount in this work. But the Indian market is mainly looking forward to its low cost upcoming models. 30 percent of the company’s sale is contributed by the India auto markets. The Japanese manufacturer is expecting to increase its sales in India by seting up its local production plant. Moreover the company estimates to sell over five thousand units in India by the year 2020. The company will also consider the market demands and engineer new models accordingly. The developing nature of the countries of Africa and Latin America has boosted the sales of low cost bikes from Bajaj Auto and Hero MotoCorp. Therefore, Kawasaki along with Bajaj and Hero largely depends on the auto markets of Latin America and Africa.
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