Fiat Chrysler Automobiles (FCA) announced ‘Jeep 4×4 Month’ a first-of-its-kind customer celebration for the Jeep® brand in India. The Jeep4x4 month kicks off as part of the International Jeep 4×4 Day, which the Company celebrates with its Jeep® customers globally on the 4th day of April, which is the 4th month of the year. The Jeep® 4×4 Month will run from April 4th to April 30th in India. Jeep Compass has been benchmarking success for Fiat Chrysler Automobiles (FCA) and to live the spirit the 4×4 month celebration offers some crazy and hefty discounts.
In an innovative program devised by FCA India, Jeep encourages new customers who are currently considering or have booked a 4×2 variant to upgrade to the Limited 4×4 variant by paying just Rs. 50,000 more,which is almost a straight cut of INR 1.5 Lakhs for the 4×4 variant. This limited option will be available across India from April 4thto April 30th, 2018 as part of an International celebration of the legendary Jeep 4×4 capability. FCA India will run Camp Jeep 4×4 driving as well as Jeep® brand experience, for potential customers and enthusiasts in Mumbai, Pune and Hyderabad, this month.
Jeep 4×4 Month ?
In this question President and Managing Director, FCA India Mr. Kevin Flynn said, “The Jeep 4×4 Month is a special and unique opportunity for customers to book their Jeep Compass and enjoy the legendary capability, freedom and adventure which remains core to our brand. We have sold close to 20,000 Jeep Compass SUVs since market launch and it is humbling, yet exciting to witness the sheer pride and exuberance of Jeep Compass owners as they our product out of the ordinary and explore new horizons. It is our endeavour to take every opportunity to help them achieve their aspiration.”
FCA has planned a high impact and intensive Communications campaign encompassing Print, Digital, OOH and TV to inform customers across the country promoting the Jeep® 4×4 Month and encourage them to participate in the activities planned.
Flynn added, “Our Dealer Partners are excited to take the Jeep® brand engagement with our existing Compass owners to the next level in the Jeep® 4×4 Month. They have clearly done a splendid job in the first quarter of this calendar year delivering over 6000 Compass SUVs to new Jeep customers.”
Jeep Compass in India –
The Jeep Compass was originally introduced as a concept vehicle at the 2002 North American International Auto Show in Detroit. It was introduced as a compact crossover SUV with the same 3.7-liter, Power-Tech V6 engine in the Jeep Liberty. By the time the Compass was produced, it would receive a different engine.
It launched India in the year 2017. The start of production sees India joining China, Brazil and Mexico as a manufacturing and export hub for the Jeep Compass, the most capable compact SUV ever. Ranjangaon will be the sole export facility for right-hand-drive (RHD) markets across the globe. The Jeep Compass started full production in July 2017 and dealerships has started across India during the third quarter of 2017 in three variants: Sport, Longitude and Limited.
Locally, the Compass equipped with various combinations of diesel and petrol engines paired with manual and automatic transmissions, offering customers over 50 trim configurations and value packages. By the end of 2017, the Jeep brand’s portfolio in India consisted of three new models. In India jeep compass fandom are always touched he sky level.