Jaguar Land Rover India has announced a growth of 16 percent for the period January to December 2018. With 4596 units sold compared to 3954 units sold in year 2017, Jaguar and Land Rover India recorded its highest Calendar Year volume to date. The growth in Jaguar Land Rover sales in India has been driven by models like the Land Rover Discovery Sport, Range Rover Evoque, Jaguar F-PACE, XE and XF with over half of all sales in 2018 being driven by SUVs.
Rohit Suri, President & Managing Director, Jaguar Land Rover India Ltd. (JLRIL) said,“The auto industry faced strong headwinds in 2018, especially in the second half with tight liquidity conditions, increased upfront insurance costs and increased lending rates. Despite that, the growth of Jaguar Land Rover in India has been very encouraging for us and we continue to focus on strong product launches and an ever improving customer experience in 2019 for the two iconic brands, Jaguar and Land Rover.”
The year 2018 saw over ten product actions, chief among them were the launch of the Range Rover Velar, Range Rover Evoque Convertible, Model Year 2018 Range Rover and Range Rover Sport, Jaguar F-PACE in 2.0-litre petrol and the 50th anniversary Jaguar XJ50. The extended offering helped the luxury brand gain the increased sales figures.
The Tata owned luxury brand also launched the Advanced Connectivity Features under the InControl Apps suite called Protect, Remote Premium and Secure Tracker on the Range Rover, Range Rover Sport and Land Rover Discovery in 2018. The dedicated Financial Services, a white label financial services program for wholesale and retail of Jaguar Land Rover vehicles was also introduced for the benefit of customers and retailers, helping in easy ownership experience, while the iconic Land Rover brand celebrated its 70 years, marking a significant milestone in its history.