Jaguar India has found an excellent way to advertise and campaign there new electric car, I-PACE. They have found a loophole in the definition of the word ‘CAR’ itself. Now they have appealed the Oxford Dictionary to correct the current definition of the word ‘CAR’.
Recently the all-electric Jaguar I-PACE was awarded 2019 World Car of the Year, but if we look at the current definition of a ‘car’, the Jaguar I-PACE isn’t a car. Let me be more clear as I tell you the definition of the word ‘car’ according to Oxford English Dictionary(OED) the principal historical dictionary of the English language, defines a ‘car’ as ‘a road vehicle powered by a motor (usually an internal combustion engine) designed to carry a driver and a small number of passengers, and usually having two front and two rear wheels, esp. for private, commercial, or leisure use.’
And according to the Oxford Dictionaries.com, a collection of dictionary websites produced by Oxford University Press (OUP), the publishing house of the University of Oxford, is: ‘A road vehicle, typically with four wheels, powered by an internal combustion engine and able to carry a small number of people.’. Both the definition has one thing in common. To qualify as a car one needs to have an internal combustion engine. And electric cars do not have that. So all Electric cars are not cars according to these definitions. And Jaguar has gone ahead and submitted a formal application to the OED and OxfordDictionaries.com to have the definitions updated to include additional powertrains, including electric vehicles (EV).
Jaguar is specifically mentioning the Oxford English Dictionary as across the world people refer to Oxford dictionary for meaning, history, and pronunciation of 600 000 words of the English language. Jaguar is asking people online to give them a better definition of the word ‘car’.
Jaguar I-PACE which is not yet a car by definition, but if you leave the current definition out of the picture, it is a very competent and beautiful looking car. An all-electric, five-seater SUV with artificial intelligence (AI) technology. It draws its power from a 90kW lithium-ion battery, and two motors powering the I-PACE to a sprint to 100 in just 4.5s. The range is also up to 470km (WLTP).