Isuzu Motors India is aiming at promoting their brand and V-Cross, the adventure pick up truck in India. On Thursday 16th August, 2018 the Isuzu Motors India has signed former South African cricket legend and adventure enthusiastic, Jonty Rhodes to endrose the lifestyle pick-up truck in India. Jonty Rhodes was a legendary fielder also known for his adventure loving lifestyle, which will encourage the buyers to take up adventure sports. According to the Isuzu Motors India, Jonty Rhodes is the perfect ambassador for them as he is known for being a game changer. Isuzu Motors India had launched their first pick up truck in 2016 and six years back the company commenced their sales in India. The Isuzu Motors India mainly retails the commercial pick up vehicles.
Mr Ken Takashima, Deputy Managing Director, Isuzu Motors India on this occasion said, “ Jonty perfectly represents the brand’s values and his association encapsulates what we intend to do in this country. Jonty Rhodes, an internationally known sportsman, brings with him unique qualities that differentiated him as a ‘game-changer’ in the international cricket. He continues to be an active adventurer, surfer and a traveller, endorsing many aspirational traits of the growing Indian population. The V-Cross, lifestyle & adventure Pick-up, has been a catalyst in bringing about a new lease of life to the people and adventure enthusiasts in India. The Indian Pick-up market is growing significantly and we have been witnessing a strong inclination towards the V-Cross. We are happy to have carved a niche in the Indian utility vehicle market. We are thrilled and excited to associate with Jonty and I am sure this will make the brand & the V-Cross even more exciting and aspirational in the days to come.”
Commenting on the association, Jonty Rhodes said, “I am pleased to be associated with a legendary brand that makes reliable, durable and performance-oriented vehicles. Coming from country where Pick-ups are commonly used as a personal vehicle for daily commute and weekend getaways, I am equally excited to endorse such a versatile vehicle like the V-Cross in India from a world-renowned manufacturer of automobiles. India is a phenomenal country and I have had the opportunity to be closely associated with this country, doing new things and meeting new people. I am truly excited to be associated with ISUZU in India and I look forward to an amazing journey with the brand.”
Isuzu Motors India Announced Jonty Rhodes As New Brand Ambassador. Source- cartoq
Isuzu Motors India has recently rolled out its 10,000th vehicle which was engineered in the company’s manufacturing plant in Sri City, Andra Pradesh. The life style pickup, Isuzu V-Cross which is available in the Indian markets is powered to a 2.5 litre diesel engine. This engine churns out a power of 134 bhp at 3600 rpm and produces a peak torque of 320 Nm at 1800 rpm. A five speed manual transmission comes paired to the engine. The Isuzu D-Max V-Cross features LED daytime running lights, LED rear lamps, traction control and electronic stability control. The features on the interior include cruise control, rear view camera, a 2-DIN audio system, leather seats and six way adjustable drive seat. Isuzu Motors India is working to promote the popularity of the life style pick up trucks in India, which is still a noble segment in our country.
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