The third festive launch from the Tata Motors is the upcoming Tata Tigor Sedan. The Tata Tigor is set to be launched with the onset of the festive season in the country on 10th October, 2018. Tata Motors aims at gaining huge customer base as well as at enhancing sales volume with the launch of the Tigor especially during the festive season. In addition to this Tata Motors has signed up Hrittik Roshan as the brand ambassador for the upcoming Tigor. Hrittik Roshan being a popular bollywood star will definitety help the company to boost sales and further promote the popularity of the new stylish sedan – Tata Tigor’s popularity.
Speaking on this association, Mr. Mayank Pareek – President, Passenger Vehicle Business Unit, Tata Motors said – We are very excited to have Bollywood’s most loved style icon – Hrithik Roshan on board as the brand ambassador for the new Tigor. Built with immense attention to detail, the new Tigor promises to provide its inmates with a premium drive experience. Resonating with brand Hrithik Roshan, the new Tigor stands for versatility, consistent strong performance and unparalleled style. It’s built for those who are stars in their own right and have put all their heart into achieving the success they live today. We hope our customers like this new avatar of the Tigor and we look forward to their continued support.”
Endorsing the stylish Tata Tigor, Hrithik Roshan said – “I am honored to be associated with the Tata Motors family and excited to be part of this journey. The Tata Tigor is a modern stylish sedan, with fantastic features. I really like its coupe inspired design, which gives it a very luxurious feel. I wish Tata Tigor good luck ahead of its launch.”
The Tata Tigor will be a mid – life facelift to redesign and update some new features. With all the teaser videos around the website, it is clear that the new sedan comes with a new shade of blue. The other offerings on the Tigor include the redesigned grille, projector lamps and clear lens LED tail lamp.The Tata Motors has evolved as an aggressive marketer as well as reliable automaker with the exciting consumer engagement plans and innovating campaign. Now when Tata Motors is noticing increase in growth with each month, they have come in this association with Hrittik Roshan. Tata will continue with its campaign to connect with the buyers radically.
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