The all new second gen Honda Amaze was launched back in mid May 2018 and within this span of 13 months the company has managed to sell 1,00,000 units of the car. The new Honda Amaze has recorded the 1 lakh sales mark faster than any other car of the HCIL. To mark this event, the company has launched the Honda Amaze Ace edition. The second gen Amaze was developed based on the new platform making it the most contemporary among the sedan segment.
The company had offered the second gen Amaze with bold design, sophisticated and spacious interiors, modified features and safety technologies and together with it outstanding driving performance, thereby satisfying the needs of the customers. The introduction of CVT was also widely accepted by the buyers. Moreover, the all new second gen Honda Amaze has increased the aspirational trend among the first time buyers to opt for premium sedans. The car has received 25 percent of the first time buyers as well as recorded sales of 38 percent, 32 percent and 30 percent from the Tier 1 cities, Tier2 cities and Tier3 cities respectively.
Rajesh Goel, Senior Vice President and Director, Marketing and Sales, Honda Car India Ltd said, “All New 2nd Generation Honda Amaze has been a game changer for HCIL achieving exceptional success with over 1 lakh sales in record 13 months translating into 20% higher sales as compared to 1st Gen Amaze that was launched in 2013. The bold styling of Amaze has appealed to lot of SUV intenders and First time buyers. We would like to thank our customers for the confidence & continuous support that has enabled the brand to grow so strongly. To commemorate this success, we are introducing the special “Ace Edition” of Honda Amaze with enhanced sporty and premium look.”
In order to mark the event of the 1 lakh units sales record of the all new second gen Amaze, the Honda Cars India Ltd has introduced a special edition of the Honda Amaze – christened as the Honda Amaze Ace Edition. The all new Honda Amaze Ace Edition will be available with both petrol and diesel powering options and has been priced at Rs 7,89,200 for the petrol MT variant, Rs 8,72,200 for the petrol CVT variant, Rs 8,99,200 for the diesel MT variant and Rs 9,72,200 for the diesel CVT variant.
The all new Honda Amaze Ace is built based on the top of the spec VX variant and has received minimum cosmetic updates. The Ace edition will be offered in three exterior color options – Radiant Red, White Orchid Pearl and Lunar Silver. The remarkable features on the all new Honda Amaze Ace Edition includes Ace edition logo, stylish black alloy wheels, sportier black trunk spoiler, front room lamp, black door visor, door edge garnish and stylish seat covers with edge edition. The all new Amaze Ace Edition remains mechanically unchanged from the second gen Amaze.
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