Honda announced on 20th August 2018 that its cumulative sales in the Western region (Gujarat, Goa, and Maharashtra) has crossed a phenomenal 1 crore unit mark since inception in 2001. The first 50 lac customers took 14 years and the remaining 50 lac took just 3 years. This is a remarkable feat for them.
Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India, talking about this feat, said, “Honda family takes pride in welcoming 1 crore valued customers in West and thanks them for trusting Honda for their daily ride. We remain committed to delight our customers through our products & services and wish them the joy of riding a Honda.”
They hold a market share of 47% in the west region. It says that the ‘scooterization’ in the West is led by them as 45% of customers have bought scooters compared to 32% average in pan India. Nearly every 2nd two-wheeler customer in West is buying only a Honda two Wheeler.
It has set up its 4th plant – the World’s largest Scooter only plant in Vithalapur, Gujarat in 2016. With an annual production capacity of 1.2 million units, It has created 15000 new job opportunities in Gujarat.
Honda contribution to society in the west region:
To promote the road safety, it has adopted a traffic park in Yeole, Nashik. They have also educated over 2 lakh individuals of all age groups in the West region on safety riding activity with a special focus on empowering females & kids.
More than business, Honda strives to be a company that the society wants to exist. It is working towards social welfare and has undertaken various CSR initiatives. In the fields of rural education, women empowerment and curbing child labor. Infrastructure support has been extended in form of construction of public amenities like street lighting, overhead water tanks, mobile medical units and more.
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