Harley Davidson has officially reported the launch of three all new motorcycles in 2020 and 2021. The motorcycles include Pan America, a 1250 custom and a Streetfighter. These three all new upcoming models will be diverging out from a mid size platform of 500 cc to 1250 cc. The launch of this three all new motorcycle is aimed increasing customer base by entering into new segment. However, Harley Davidson is mainly known for manufacturing tall, lanky cruisers.
Prior to this announcement, Harley Davidson has announced the launch of LiveWire in the next year. LiveWire is going to be an electric motorcycle. Harley has said, “This electric motorcycle will be the first in more no clutch models that we will introduce.” Besides that Harley Davidson has declared the launch of 250 cc – 500 cc motorcycles in the emerging markets of Asia mainly India and China. Harley will launch this segment in collaboration with an Asian manufacturer.
Pan America will the first adventure tourer bike of Harley Davidson with minimalist appearance. Pan America will be powered to a 1250 cc engine. Harley has announced its launch in 2020. This chunky motorcycle will rival the same sized adventure bikes manufactured by KTM, BMW and Ducati. The all new future custom is scheduled to launch in 2021. The 1250 Custom will be stripped down pure muscle in terms of design. The 1250 Custom will extract power from a 1250 cc engine. Again the Streetfighter is the Harley’s first model in this segment. The all new Streetfighter will feature an aggressive naked styling. It will be draw power from an all new 975 cc engine. The Streetfighter is scheduled to launch in 2020.
Pan America, the all new custom and the streetfighter will share same platform and all the models will get a tubular steel frame and a 60 inch, DOHC V-TWIN. Therefore the customers can expect to see the new segments of motorcycle from Harley Davidson by 2022. Besides the upcoming new launches in the coming years, Harley Davidson is also focusing to create a broader access through global online e commerce platforms. Moreover Harley aims at exploring newer retail formats and creating high engagement buyer experiences in its retail channel.
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