Harley Davidson, the American manufacturer has announced the launch of small and light weight motorcycles in India in a strategic collaboration with an Asian two wheeler manufacturer. Harley Davidson had reported for the first time in November 2013 that they are working on a small motorcycle for India and the other Asian emerging markets. The manufacturer has announced an investment of USD 275 million or Rs 1888 crores to pick up sales rush with the launch of small and light weight vehicles.
The launch of small motorcycle in the emerging Asian markets like India and China by Harley Davidson is aimed at penetrating deeper into the auto markets. The auto markets of India and China being the top two wheeler markets in the world are the main focus of the American manufacturer, Harley Davidson. In these markets like India the demand for entry level bike in the range of 250 cc is more than those of 500 cc. Therefore Harley Davidson has decided to launch a 250 cc motorcycle which will enhance the customer base and boost sales growth.
Harley Davidson, in their official statement said, “Developing a more accessible, small displacement [250 cc to 500 cc] motorcycle for Asia emerging markets through a planned strategic alliance with a manufacturer in Asia. This new product and broader distribution is intended to fuel Harley – Davidson’s customer access and growth in India, one of the largest, fastest growing markets in the world, and other Asian markets.
Harley Davidson will manufacture the new small displacement motorcycle in India at its Bawal plant in Haryana. The big news is that the American two wheeler manufacturing company has not yet revealed the name of its Asian manufacturer partner for introducing small bikes in Asian markets. The increase in demand for the two wheelers in Indian markets is encouraging the two wheeler manufacturers to introduce new innovative models.
Moreover the Harley Davidson has remained silent about the launch date of the 250 cc motorcycle. The launch date can be expected sometime in the year 2022. Besides that Harley has not confirmed the category of its upcoming 250 cc motorcycle. After the company’s announcement, the 250 cc bike is unlikely to be a cruiser, the motorcycle may be a adventure bike or a naked street fighter.
Subscribe to our Youtube Channel