Ford, an US based automaker announced on 17th July that it has crossed one million customer milestone in India. The company has been established in our country over two decades. Since then the auto maker has manufactured a number of successful four wheelers like the Ikon, the original Fiesta, Figo, the Endeavour and the Ecosport. On tuesday 17th July the company has sold its one millionth car.The car was Ford Freestyle. This was delivered to a customer in New Delhi on 17th July.
Anurag Mehrotra, the President and Managing Director of Ford India delivered the one millionth car to the customer in a special ceremony at New Delhi. He has stated, “ We are proud and excited to reach one million customers in India and remain indebted to our customers for their faith and trust. Our unrelenting focus on India strategic pillars – strong brand, right products, comparative costs and effective sale continue to ensure that we grow faster than the industry and bring more customers to the Ford family.”
The company states, “ In India since 1998 Ford has invested more than $2 billion and remains committed to building a sustainable and profitable business in world’s one of the fastest growing auto markets. Currently Ford offers six products in the market including the hatchback Figo, compact sedan Aspire, crossover Freestyle, compact SUV Ecosport, Endeavour SUV and the iconic Mustang coupe. The company has more than 465 sales and service outlets in 267 cities across India.”
The company has joined hands with Mahindra with an attempt to prepare it’s prospect. Both the companies with together develop SUVs, electrical vehicle. Moreover the will share the same engine as well.
Ford India has reported 37 percent of domestic sales growth in June, 2018. The company has registered the sell of 8444 units in June, 2018. While in June 2017 only 6149 units were sold by the company. At present the company is designing the upcoming Figo and Figo Aspire facelifts, which are expected to be launched by the late 2018. Therefore the dealers are making stock clearance of the pre facelift models. The Mumbai dealers are offering a discount of Rs 80,000 while the Delhi dealers are offering a discount of Rs 1,00,000. Loans at zero percent interest and exchange bonus are also offered on Figo and Aspire.
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