As per data released by Society of Indian Automobile Manufatureres (SIAM), not even a single unit of Hero Karizma was produced between April-September 2019. Does it mean the end of the road for the once iconic motorcycle? Sounds like it is.
The Karizma (produced by Hero Honda then) was launced in 2003 with Hrithik Roshan as its brand Ambassador. It was a massive hit amoung the yongsters until the Japanese guy and the Austrian hot head came into the scene. With the introducion of the Yamaha R15 and the Duke/RC by the KTM, the craze on Karizma began to fade slowly. Tragedy stuck when Bajaj came with the Puslar RS 200 and Honda came with the CBR250R. With Hero breaking ties with Honda, the Karizma lost all the chances of standing against the competition. Despite repeated attempts at reviving the Karizma brand with the Karizma ZMR, they did not hit the target.
Earlier this year Hero refuted the claims that the motorcycle has been discontinued. They claimed that they will continue to produce the motorcyle and cater to the export market. But, the data released tells a different story. During FY18, only 314 units of Karizma were produced, which further reduced to 138 units in FY19, down by 50%. Exports declined too, and during last fiscal, stood at a 80 units.
Yet, the backfiring of Karizma did not put off Hero Motocorp. Earlier this year, they launched three motorcycles with a common 200cc engine – The XPulse 200, XPulse 200T and Xtreme 200S and Hero Motocorp will focus on producing and selling these motorcycles. Earlier Hero Motocorp confirmed that they will not be participating in Next year’s Auto Expo to be held in Delhi. The company told that they have a new set of priorities and things to focus on, so they are skipping the event.
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