The TVS Motor Company has rolled out the 50,000th unit of the BMW G310R from the company’s facility in Hosur, Tamil Nadu in the presence of Dr. Markus Schramm, Head of BMW Motorrad and r. KN Radhakrishnan, Director and CEO of TVS Motor Company. The BMW G310R was launched in the country in July 2018 with a price tag of Rs 3.78 lakh. The BMW 310GS was launched along with it at a price of Rs 4.35 lakh. The TVS Motor Company had signed a long term strategic partnership with the BMW Motorrad back in April, 2013 in order to manufacture sub – 500 cc motorcycles.
The collaboration of BMW Motorrad with TVS Motor Company has led to the birth of 310 cc segment which is now on sale in the auto markets of India and Abroad. The motorcycles manufactured jointly by both the manufacturers are the BMW G310R, the BMW 310GSand the TVS Apache 310. As a part of the year end discounts, the BMW Motorrad dealers are offering attractive offers on the BMW G310R and the BMW 310GS. The offers include cash discounts, free insurance, no handling charges and free accessories.
Commenting on this milestone, Mr. KN Radhakrishnan, Director & CEO, TVS Motor Company, said, “Today is a significant milestone in our journey with BMW Motorrad. Over the course of this six-year partnership, we have had an opportunity to create a common learning platform for both the companies resulting in the creation of aspirational products for the global market. It is heartening to see BMW’s foray into sub 500cc segment meet with positive response across the globe. We are delighted to be a part of this success story.”
Adding to that, Dr. Markus Schramm, Head of BMW Motorrad said, “Six years back, we took a crucial step with the decision to enter into the sub 500cc category in partnership with TVS Motor Company. In them, we found a perfect partner who have always stood for high quality and technology. We are delighted that we are rolling out the 50,000 unit of our 310 series motorcycles in less than two years. This reaffirms our decision to offer BMW Motorrad quality-led premium products for the sub 500cc segment.”