Fancy a Triumph motorcycle but affordability factor keeping you away? Well, not anymore! The Bajaj-Triumph Joint venture, formally announced today will focus on manufacturing middle weight motorcycles ranging from 200-750cc. As most of us remember, Bajaj and Triumph expressed interest in working together back in August 2017. The non-equity JV was announced two years ago, wherein the brands would retain intellectual property rights. However, the target segment and the details of the products remained a mystery. With the formal announcement being made today, a road has been laid to the development of a range of middleweight motorcycles.
The partnership between the British marque and the Indian Motorcycle major has stirred quite an excitement in India. The JV between Triumph and Bajaj Auto will focus on developing a new engine platform and an array of middleweight motorcycles ranging from 200-750CC. What is more important is that the motorcycles will be Triumph branded and will be sold from Triumph showrooms. Essentially, the partnership will make Triumph a more accessible brand for the masses in India and other southeast Asian markets.
The bikes will be made and sold in India and will also join Triumph’s international line up. The very first motorcycle is expected to hit the showroom floors by early 2022 and pricing is expected to be as low as sub 2 lakh. The JV will focus on combining strengths in design, technology, cost-competitive manufacturing and deep knowledge of key markets. It will also make use of the sourcing capabilities to enable a competitive pricing.
Bajaj to takeover Triumph’s distribution
Moving forward, Bajaj will distribute the entire range of Triumph motorcycles in India. In markets where Triumph does not operate, Bajaj will represent Triumph and offer the entire lineup of Triumph bikes, including the newly developed modes.
Rajiv Bajaj, MD, Bajaj Auto said: “The Triumph brand is an iconic one the world over. So, we are confident that there will be a huge appetite in India and other emerging markets for these new products. We look forward to working alongside such a famous motorcycle company and to leveraging each other’s strengths and expertise to make the relationship, a success for everyone.”
Nick Bloor, CEO, Triumph Motorcycles said: “This is an important partnership for Triumph and I am delighted that it has now formally commenced. As well as taking our brand into crucial new territories, the products that will come out of the partnership will also help attract a younger, but still discerning, customer audience and is another step in our ambitions to expand globally, particularly in the fast-growing markets of South East Asia, but also driving growth in more mature territories like Europe.”
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